Heidi McGregor is vice president of brand and communications at ITHAKA, where she’s responsible for the organization’s brand identity, reputation, and messaging. She leads communications strategy, including all major initiatives, and ensures internal and external communications across the ITHAKA portfolio are mission-focused and brand-aligned, support business goals, and strengthen ITHAKA’s reputation.

Heidi has worked at ITHAKA since 1998, and over the past 16 years has led teams focused on communications and marketing activities across ITHAKA’s portfolio of services (Ithaka S+R, JSTOR, and Portico). Prior to that, she served as JSTOR’s director of strategy and director of publisher relations. Throughout her career, Heidi has been a passionate champion of ITHAKA’s mission, built productive teams of professionals to help the organization and its services thrive, and spearheaded major strategic initiatives. Before coming to ITHAKA, Heidi began her career at Simon & Schuster.

Heidi holds a bachelor’s in political science and philosophy from Lafayette College and was a member of the first graduating class in the Media Management Certificate Program at the New School University.